[1]陆岷峰,陆 顺.关于商业银行转型升级与实施“平台”战略的并轨研究[J].金融教育研究,2015,(02):31-38.
　LU Minfeng,LU Shun.The Integration Research on the Transformation and Upgrading of Commercial Banks and the Implementation of the “Platform” Strategy[J].,2015,(02):31-38.
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关于商业银行转型升级与实施“平台”战略的并轨研究()
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《金融教育研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2015年02期
页码:
31-38
栏目:
出版日期:
2015-03-31

文章信息/Info

Title:
The Integration Research on the Transformation and Upgrading of Commercial Banks and the Implementation of the “Platform” Strategy
作者:
陆岷峰;  陆 顺
1.江苏银行总行,江苏 南京 210005; 2.南京理工大学 经济管理学院,江苏 南京 210094
Author(s):
LU Minfeng;  LU Shun
1.The head office of Jiangsu bank,Nanjing,Jiangsu 210005,China; 2.School of Economics and Management,Nanjing University of Science and Technology,Nanjing,Jiangsu 210094,China
关键词:
商业银行;  转型升级;  平台战略
Keywords:
commercial banks;  transformation and upgrading;  platform strategy
分类号:
F832.33
文献标志码:
A
摘要:
持续实行转型升级是各家商业银行面对经济“新常态”提出的发展战略,然而,在互联网金融快速渗透到商业银行各项业务过程时,作为互联网核心思维的“平台”战略将影响着商业银行转型升级战略目标实现,有机地将“平台”战略与商业银行的转型升级战略进行并轨研究,可以开拓商业银行转型升级的实现新路径,加快转型升级目标的实现,同时,又对互联网金融的创新与发展产生强大的驱动力。而商业银行要成功地将“平台”战略有机地嵌入商业银行转型升级的过程中,必须准确分析实施这一战略目标的内外部环境,科学确定发展目标,实事求是地进行战略定位,并围绕战略目标切实采取具有前瞻性的实践措施。
Abstract:
Facing the economic “new normal”,commercial banks proposed the development strategy:continue to practice the transformation and upgrading,however,the internet financial rapidly infiltrate into various business,as the internet core thought,the “platform” strategy will affect the realization of the transformation and upgrading strategy of commercial banks,we should do an integration research on the “platform” strategy and the commercial banks＇transformation and upgrading strategy,this can open up a new path of the transformation and upgrading of the commercial banks and achieve the goals of the transformation and upgrading quickly; at the same time,this has a powerful driving force for the innovation and development of the Internet financial.And commercial banks want to successfully embed the “platform” strategy in the process of transformation and upgrading,they must accurate analyze the internal and external environment of the implementation of the strategic target,determine the development goals of science,seek truth from facts to make strategic positioning,and take prospective practical measures surround the strategic goals.

参考文献/References:

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备注/Memo

备注/Memo:
收稿日期:2014-02-06 作者简介:陆岷峰(1962-),男,江苏金湖人,博士后,教授,硕士生导师,研究方向为宏观经济、商业银行、中小企业; 䥺Symbol`@@ 陆 顺(1994-),男,江苏淮安人,本科在读,主要研究方向为外贸经济、财政金融、工商管理。
更新日期/Last Update: 1900-01-01