[1]卢宇荣,涂春秋.招商银行网上银行业务的竞争力发展分析[J].金融教育研究,2013,(02):64-69.
　LU Yurong,TU Chunqiu.The Competitive Development Analysis of Internet Banking Business in China Merchants Bank[J].,2013,(02):64-69.
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招商银行网上银行业务的竞争力发展分析()
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《金融教育研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2013年02期
页码:
64-69
栏目:
出版日期:
2013-03-31

文章信息/Info

Title:
The Competitive Development Analysis of Internet Banking Business in China Merchants Bank
作者:
卢宇荣;涂春秋;
江西师范大学财政金融学院,江西南昌,330022
Author(s):
LU Yurong; TU Chunqiu
关键词:
招商银行; 网上银行; 网络安全; 技术性脱媒; 差异化竞争; 第三方支付
Keywords:
China Merchants Bank;  online banking;  internet security;  disintermediation;  differentiated competitiveness;  payment by the third-party
分类号:
F830.33
文献标志码:
A
摘要:
随着信息技术的发展,银行业互联网络技术与网银业务同质性越来越强,招商银行网上银行业务发展面临着激烈的同行业竞争态势。网上银行的安全问题、技术性脱媒挑战网上银行支付体系。招商银行要增强差异化的竞争优势,以客户为中心创新银行业务,提高营销效率,拉近与客户的距离,完善网上银行业务操作的安全机制,有效结合和运用互联网进行金融电子商务拓展。
Abstract:
With the development of information technology,great homogeneity coming out of banking internet technology and online banking,the online banking for china merchant banks is confronted with fierce competitiveness from the same business of its industry.The security and technical disintermediation of online banking have always been a challenge for online banking payment system.Merchants bank should enhance its differentiation by taking some advanced measures,including making a customer-oriented innovation to improve its marketing efficiency and better access to its custumers; perfecting its security system of online banking and expanding its financial E-commerce by its combination with the internet.

参考文献/References:

[1]招商银行网站:http://www.cmbchina.com/.
[2]艾瑞咨询网:2011-2012年中国网上银行年度监测报告,http://www.iresearch.com.cn.
[3]中国互联网络信息中心:http://www.cnnic.net.cn.
[4]施慧洪.未来银行的核心竞争力:电子银行[J].银行家,2008(5):103-131.
[5]上海市城市金融学会.银行核心竞争力透视[M].北京:中国金融出版社,2008:244-251.
[6]蔡 潇.提升中小商业银行核心竞争力的思考[J].浙江金融,2006(12):57-58.
[7]宋天翼.银行视角下的第三方支付发展之路[J].浙江树人大学学报,2011(2).
[8]刘 慧.我国商业银行网上银行业务发展对策研究[D].山东大学硕士学位论文,2011.

更新日期/Last Update: 1900-01-01