[1]李兵.高职院校保险专业人才培养“去营销化”模式初探[J].金融教育研究,2015,(04):85-88.
 LI Bing.A Preliminary Discussion of“No Marketing”Model of Insurance Specialty Personnel Training in Higher Vocational Colleges[J].,2015,(04):85-88.
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高职院校保险专业人才培养“去营销化”模式初探()
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《金融教育研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2015年04期
页码:
85-88
栏目:
出版日期:
2015-07-31

文章信息/Info

Title:
A Preliminary Discussion of“No Marketing”Model of Insurance Specialty Personnel Training in Higher Vocational Colleges
作者:
李兵;
浙江金融职业学院,浙江杭州,310018
Author(s):
LI Bing
关键词:
高职院校保险专业人才培养去营销化
Keywords:
high vocational colleges insurance specialty personnel training no marketing
分类号:
G710
文献标志码:
A
摘要:
高职院校保险专业在招生与就业方面都是弱势专业,保险行业在产品销售的过程中也一直被消费者所诟病,保险行业对营销人才的需求与学校对学生营销能力的培养不相适应。营销能力的提高往往需要在社会上磨练,非学院式教学所能代替。文章通过对保险毕业生就业进行调研分析,对国内保险专业人才培养方案的考察,创造性的提出专门针对保险公司内部的理赔、核保、定损等内勤岗位进行培养,组建订单班,构建保险专业和保险行业共生态的良性循环体系。
Abstract:
In terms of enrollment and employment,insurance specialties in higher vocational colleges are weak, in the process of product sales,the insurance industry has also been denounced by consumers,the great demand of marketing talents of insurance industry and the lack of professional insurance marketing ability can’t match. But the marketing ability often needs social practice,teaching of the academy can’t replace. Therefore,through the investi-gation of insurance graduates employment,further investigation of talent cultivation in the domestic insurance profes-sional,this paper creatively proposed that we should do job training on insurance company internal settlement of claims,underwriting and loss assessment and other back office jobs,establish order form classes,and build a total of virtuous circle of ecological system for the insurance specialty and insurance industry.

参考文献/References:

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相似文献/References:

[1]刘玮玮.基于市场需求的江苏地方院校保险专业人才培养定位研究[J].金融教育研究,2013,(05):78.
 LIU Weiwei.The Orientation of Insurance Talent Cultivation Relying on the Market Demands in Jiangsu Local Universities[J].,2013,(04):78.

备注/Memo

备注/Memo:
2014年度浙江省金融教育基金立项课题(2014y16);浙江省金融教育改革实践研究—以浙江金融职业学院保险实务专业为例
更新日期/Last Update: 1900-01-01