[1]陈军,杨玲玲.桥头堡战略背景下云南金融消费者教育调查实证研究[J].金融教育研究,2014,(03):76-84.
　CHEN Jun,YANG Lingling.The Empirical Research of Financial Consumer Education in Yunnan Based on the Bridgehead Strategy[J].,2014,(03):76-84.
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桥头堡战略背景下云南金融消费者教育调查实证研究()
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《金融教育研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2014年03期
页码:
76-84
栏目:
出版日期:
2014-06-30

文章信息/Info

Title:
The Empirical Research of Financial Consumer Education in Yunnan Based on the Bridgehead Strategy
作者:
陈军;杨玲玲;
云南大学 工商管理与旅游管理学院,云南 昆明,650091; 云南师范大学 经济与管理学院,云南 昆明,650500
Author(s):
CHEN Jun; YANG Lingling
关键词:
金融消费者教育; 问卷调查; 因子分析
Keywords:
Financial Consumer Education;  Questionnaire Survey;  Factor Analysis
分类号:
F830
文献标志码:
A
摘要:
为了加强桥头堡战略下云南省金融市场微观基础,金融消费者教育体系亟待完善。本文通过对云南省16个地州市城镇金融消费者的问卷抽样调查发现,全省金融消费者素质整体偏低,并存在明显的个体差异;并采用因子分析法得出金融认知能力、金融消费偏好和市场环境感知能力是影响云南金融消费者素质的主要因素,据此提出了构建云南省金融消费者教育体系的系统策略。
Abstract:
The improvement of financial consumer educational system in Yunnan Province is of great impor-tance to strengthen the financial market microcosmic bases under the bridgehead strategy. By sampling survey in 16 areas in Yunnan,the authors have found that the comprehensive quality of urban financial consumers is at a very low level with evident individual difference. Then the factor analysis came to the conclusion that the cognitive capacity of financial,the partiality for consumption and the perception of market environment are the main factors that influence the quality of financial consumers in Yunnan. Thus some strategic measures have been proposed for constructing the education system of Yunnan financial consumers.

参考文献/References:

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备注/Memo

备注/Memo:
云南省教育厅科学研究基金项目:云南桥头堡建设背景下的金融消费者教育体系研究(2012Y496)
更新日期/Last Update: 1900-01-01